Most people don't know that bright blues are
notoriously difficult to replicate on paper or that solid black
requires 100% black ink plus at least 50% cyan...
Printing is an entirely different process
than web design. Screens add blue, green and red light together
to produce progressively brighter colors; whereas printing
presses overlap colors to produce darker shades.
So it's not surprising that print design
requires a different set of procedures than web design, along
with experience of the processes involved.
It is easy to make mistakes on print jobs if
you're not aware of the potential pitfalls. And with the many
different options available these days, including; embossing,
plastic coating, foil, metallic ink, etc., it's worth using a
design firm that knows the subtle differences required for each
Let us help you bring your print material to